The sea of persuasion and apple

The sea of persuasion I think is a great title to sum up our experiences here in the United States. Consumerism is a massive concept in our society. Businesses underlying principles is persuasion to the customers. A nice example of being immersed in the sea of persuasion would have to be within the apple computer company. Over a period of 20-30 years it has emerged as one of the most powerful industries on this Earth. People are constantly making the case that the consumer needs more. They should get the new iPhone because it has more memory, better features, and can even tell you your future fortune. Whether it is a new Phone, iPod, or MacBook, Apple always sells its product piece by piece, milking the life and possibilities for each one of its products. Somehow, they come up with new innovative ways to make a product better, and somehow many people want that one instead of being satisfied with their older version which is basically the same as the new one except for a couple of adjustments. I give Apple its props because of great products and great business. This is one example how I got swayed in the direction of Apple products. They just persuade people better than really any company I've seen in the past couple of decades.