Audience analysis and adaptation

Finding out information about your audience can significantly improve your presentation. By asking questions through methods such as audience research questionaires, you can find out about the certain aspects of the people you are trying to convey a message to. You can use the information to find out interesting fact and figures to use in your presentation. In addition, you can find out about the dominant values and preferences of a group of people. Also, by knowing more about your audience, you can anticipate possible topics that you might want to cover in more detail. By knowing more about the different people you will be facing, you can better establish connection and rapport with them. What I gained from this is the ability to find out as much information as i can about who im going to be talking to and what they think, so that i can better prepare for my presentation. I can say that this is a vital part when trying to speak to your audience.

In terms of adapting to the audience, by finding out as much as you can, you can anticipate any problems that might arise that might offend or disinterest the audience. Through the questionaires you can find out some of this information. Also, by taking into account the environment in which you present your speech you can plan things to enhance your speech. By knowing as much as you can, you will make sure that you do all you can to be prepared for any disturbances that may show up.